It feels good to be in a place where I can speak candidly about the things I do without any desire for approval or worry of feedback. I have a tremendous amount of respect for promoters in DETROIT, contrary to what people may have to say. There’s handful of individuals creating a new vibe and reputation that you would be proud of while holding others accountable for their actions.
Episode 16 of BUILD touches on my history with nightlife promo, WHY Inrespect for promoters in DETROIT, and the reason I make a point to stay connected for as long as possible. I also talk about some of the nuances involved in promotion that other businesses should be duplicating for their marketing plans. The fact that businesses doesn’t leverage the buying power of the 21-35 demo, and observe their behavior more, is very interesting to me.
Here’s a suggestion if you’re thinking about launching a brand. Find a good nightlife promoter and ask them their steps in building and launching a successful event. Then take that advice and apply it to your business. Prepare to be surprised. 😉